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JACK McCARTHYmarketing copywriter, editor
Email Campaigns
FTD. Inc. • The Got Spot
FTD, Inc.
A typical email offer sent by FTD to promote both products and add-on services such as FTD Gold membership. Such emails were sent daily, with the number of offers increasing up to five a day when a significant flower-purchase holiday (Valentine's Day. Mothers' Day, Thanksgiving, etc) approached
FTD, Inc. & Starbucks
FTD/Starbucks joint venture email campaign concept prototypes.
The Got Spot
The Got Spot was the first venture from the founders of GROUPON to extend its market beyond the Chicago, Illinois city limits. This "deal of the day" email campaign targeted the affluent northern suburbs of Chicago, and continues to see this makes to this day/
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