JACK McCARTHYmarketing copywriter, editor
Hammac her Schlemmer • Plummer McCutcheon •
Nomenclature • Precious Moments
Catalogs
HAMMACHER SCHLEMMER
Creative Director, copywriter and editor.
Maintaining and reinforcing the branding of the
nation's oldest catalog merchant as a purveyor of
"the best, the only, and the unexpected," included copy-dense product offerings and introducing news-worthy innovations like the first personal hovercraft and the Roomba robotic vacuum cleaner.
HOLIDAYS at HOME
from Plummer McCutcheon
Creative Director, copywriter and editor.
Bringing consumers a collection of high-end,
commercial-quality holiday decor and entertaining accoutrements from the fabled New York provider of hotel silver, china, serving pieces and household provisions to the city's gilded age elite.
GNOMENCLATURE
from Hammacher Schlemmer
Creative Director, copywriter and editor.
A collection of fun, inventive toys
created to serve as a guide for upscale gift buyers (read Grandparents) locking to present their recipients with playthings beyond mass market offerings and specially curated for their specific interests and tastes.
PRECIOUS MOMENTS
Holiday Collection
Copywriter and editor.
The holiday offering
of this wildly
popular line of
inspirational collectibles reflected the
season and the figurine's "just right" appropriateness as gifts. This sample is included to contrast the brevity of its copy compared to the samples above.
